Applied Arts Scotland and Craft Scotland training events
Your Brand and Online Selling
What does your work mean to you and how do you present this to other people?
In telling your story a customer can form an important emotional connection with your work that transforms them from being a viewer into an engager and buyer. How can branding and social media help tell your story to an online audience? Isn’t part of the bond formed between the handmade product and the customer partly to do with the tangible connection formed by being able to fully experience the product and get to know the maker?
The first of our training events will aim to uncover how branding, social media and selling online can all work together in making your work more accessible and easier to experience online. Our team of industry professionals and makers will go through each of these topics in detail and hope to inform and educate makers on how best to sell online. What works and what doesn’t.
So come along to our event in Edinburgh on Thursday 27th February and for just £25 you could be there to learn how to tell and sell your story.
Our Edinburgh event will be hosted by Will Levi Marshall, Artist, Designer, Collaborator and AAS Board Member and includes…
Giles Etherington – Owner and Creative Director of Brand Satellite
Marcus Wilson – Web Guru Extraordinaire for the creative and cultural sector at Pooka
Alison Macleod – Glasgow based Jeweller
Mark McConnell – Creative Director and Owner of home and gift label YOKE
Magnus Orr – Co-Founder of New York Tartan Week
Your Brand and Social Media
Are you tweeting tastic or just a little chicken?
You’ve been in your studio all day. You send the occasional tweet out in to the ether and at most hope that some kind soul will get back to you to tell you your work is amazing. Is this social media? Is it really doing anything to enhance business or is it just an ego boost? It can feel indulgent to spend time tweeting, Facebooking and instagramming your work but what valuable input does it have to your business, if any?
This event will focus on the importance of social media in telling your story and selling your brand. Together with Craft Scotland and Emergents we have put together a fabulous line up of industry professionals and makers to come and talk to you about their experiences and share what social media has done for them and the growth of their business.
This half day training event will take place in Inverness on 13th March and for just £15 you could be there. So don’t delay book it and tweet about it today!
Our Inverness event will be hosted by Patricia Niemann, Jeweller, Goldsmith, Designer and AAS Board Member and includes…
Melanie Muir – Jeweller and PR and Marketing Expert
Hilary Grant – Orkney based Knitwear Designer
For more information and booking forms for each of these events please visit the Craft Scotland. There are limited numbers for each of these events so book now to avoid disappointment.