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Your Brand and Online Selling
What does your work mean to you and how do you present this to other people?
In telling your story a customer can form an important emotional connection with your work that transforms them from being a viewer into an engager and buyer. How can … Read more
Applied Arts Scotland and Craft Scotland are working in partnership to deliver training sessions on branding, online selling and social media to inspire makers to make the most of their brand and online presence. Two training events are currently being planned for February/March 2014. Both events will feature … Read more
Last time this year, a call out was made for the new AAS Board members and some weeks later Bryony, Tom and myself sat down and selected the new Board, which was appointed in January 2013. A lot has happened in what now seems like both a short time ago … Read more
Next week our Board member jeweller and goldsmith Patty Niemann will speak at the third Roadshow venue at the GoNorth event, for which you can book here; only a few spaces left! It looks like an incredible line up of speakers and events, organised by Hi-Arts, as one of … Read more
On Wednesday this week this week, we had our first Roadshow event; ‘The Craft of Making’ event which was held at the Lighthouse, with a talk packed with information by the SAU and a delightful talk by Fi Scott from MakeWorks.
Following on the topics of the AAS … Read more
Apologies if you have been checking out our blog lately and have found some unsavoury content. One of our guest bloggers’ account has been hacked and spam content, some of which was offensive had been posted. All content has now been deleted and I hope we have resolved the issue … Read more
Yesterday we met to select six makers from a strong list of thirteen submissions, each with impeccable credentials but could only opt in six so we spent a good few hours discussing the merits of each candidate and ensuring that the nine people selected not only represented a good calibre … Read more